Today’s media environment is made up of 24-hour news stations, internet, print and broadcast outlets as well as social media, all of which compete to be the first to broadcast a story. In the competition to be first, however, accuracy is often sacrificed. The rise of smartphones and their ability to report news to the world instantaneously only heightens the stakes.
Inaccurate reporting is one of the many reasons you need to monitor the media during a crisis. As part of the Kenyon Crisis Communications Service, we provide media monitoring via an international network of communications specialists. We scan the local, national and international press for comments on your company's crisis so that we can provide timely and appropriate advice for future press releases or social media responses.